NBTC urged to curb sexual TV adverts
23 Sep 2015 NEWS WRITER: DUMRONGKIAT MALA
Too much improper content, says Apinan.
The Ministry of Culture wants the National Broadcasting and Telecommunications Commission (NBTC) to strengthen regulations on advertising on cable and satellite TV which widely uses sexual imagery to sell products.
Apinan Poshyananda, permanent secretary for culture, told a
seminar on sex in advertising on Tuesday that the ministry had
received several complaints about inappropriate commercials
on cable and satellite television that show women wearing
skimpy clothing.
It wants the NBTC to help oversee and control advertising content.
"I plan to meet the NBTC and discuss how to oversee and control
the advertising content broadcast on TV," Mr Apinan said.
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He said as far as he knows the NBTC has no censorship restrictions
on TV commercials on cable and satellite television.
That was why some companies air sexually-charged commercials to
gain viewer attention while advertising their products. "I've seen
a fertiliser product advertisement using sexy-looking women even
though they have absolutely nothing to do with the product being
advertised.
"If we let this kind of ad on TV where it can be seen by children,
then I am worried women will still be seen and used as sex objects
[in advertising]," Mr Apinan said.
On YouTube, the advert is presented as a "funniest sexy commercial".
In addition to seeking cooperation from the NBTC, Mr Apinan said
his ministry wanted to contact the Information and Communication
Technology (ICT) Ministry to get its help in regulating
advertisements on websites, mobile sites and Facebook that use
sexual imagery to sell products.
"I understand it's hard to separate creativity and obscenity, but
at least advertising agencies and product owners should have social
responsibility. Many products, particularly insurance products,
are advertised without using sexual imagery," he said.
Ua-jit Virojtrairat, director of the Media Monitoring Project, said
sexism in advertising is not limited to portraying women wearing
skimpy clothes, but it covers other stereotypes and sets beauty
standards for so-called "perfect" men and women.
For example, she said "perfect women" must be skinny, white and
big-breasted and "perfect men" must be masculine. "If the media
keeps stereotyping men and women and reproducing unrealistic
content for audiences, it can lead to mental health issues
because many people who don't have perfect bodies will think that
they are not good enough. This can lead to serious issues such as
depression and anorexia," she said.
Ms Ua-jit said gender stereotyping in advertising is one of
several factors that have a big influence on efforts to build more
gender equality. When women and men are portrayed in stereotypical
ways it can become difficult in other contexts to see women and
men's real personalities and abilities, she said.
An-yaorn Panichpungrat, chairwoman of the Creative Media and Family
Network, said apart from sexual imagery in advertisements, she was
worried many young people share selfie photos in an improper manner
with others on social media. Families must help monitor this kind
of sharing closely to stamp out excesses, she said.
http://www.bangkokpost.com/news/politics/703172/nbtc-urged-to-curb-sexual-tv-adverts.